Florencia Gannio
Fractional CMO & Channel Growth Advisor

I grow businesses that sell through channels, partners and platforms.

20+ years building and scaling partner ecosystems across EMEA, LATAM and APAC. I design the strategy and take it to execution, with AI built in from day one.

Book a diagnostic session See how I work →
Florencia Gannio
Florencia GannioFractional CMO · Channel Growth
Channel Growth Method
From partners on paper
to pipeline.
1
Diagnose
2
Design
3
Activate
4
Scale
⚡
Operator, not just advisor Co-founder of AKTIO · 100K+ partners activated
Who I help

Three starting points. One goal: a channel that sells.

Channel activation
Tech vendors & distributors
"I have partners, but the channel isn't moving."
  • One program across the partner lifecycle: Recruit → Enable → Activate → Grow
  • Partner recruitment, portal, onboarding and training
  • ABM, co-marketing and events that turn activity into pipeline
Start with3-week Channel Assessment · first pipeline signals within 90 days
Platform growth
Brands & platform operators
"I'm on the platform, but I'm not selling what I should."
  • Short, fixed-scope products with a concrete deliverable
  • 2–4 week sprints: conversion, participants, monetization, data or operations
  • For marketplaces, B2B platforms and brands selling on them
Start with1-week maturity diagnostic · 8-dimension scorecard
Fractional CMO
Leadership teams
"I need a senior CMO, not another agency."
  • Marketing and go-to-market leadership inside your leadership team
  • Strategy, team and specialists, orchestrated around revenue
  • Without the cost of a full-time hire
Start with60-minute diagnostic session
The challenge

Having partners isn't having a channel. Being on a platform isn't selling on it.

🔄
Execution without a roadmap
Campaigns, content and marketplace all running, with nothing connecting them to business goals.
💤
A dormant channel
Plenty of registered partners, few of them selling. The proposition exists, but it doesn't reach the market.
🤖
AI without structure
Scattered experiments that don't scale and aren't measured.
How I work

Strategy before execution. Signals before intuition.

01
Diagnose
  • Current state and data review
  • Partner and channel segmentation
  • KPI baseline
A clear starting point and where the potential is.
02
Design
  • Value proposition
  • Channel or platform model
  • 90-day roadmap
A realistic plan, prioritized by impact.
03
Activate
  • Recruitment and onboarding
  • Enablement and training
  • Campaigns, ABM and co-marketing
Activity that turns into pipeline.
04
Scale
  • Reporting by partner and channel
  • Continuous optimization
  • Governance
Knowing what works and where to invest next.
AI runs through all four phases — reading signals, automating tasks and prioritizing decisions. That's my AI Activation Framework™. I execute with the right specialists for each project: demand generation, events, marketplace and data.
Track record

An operator, not just an advisor.

Co-founder · 2002
AKTIO
A B2B technology distributor born in Argentina in the middle of a crisis. It grew to operate in six South American countries and was acquired by a global technology distributor.
B2B platform
Global technology distributor
175K+ partners invited, 100K+ activated, 18% YoY revenue growth and 15-minute onboarding.
VP Europe
MAGIIS
AI platform for passenger transport operators. For clients, up to 30% lower operating costs and up to 20% higher sales.
Channel programs
Global critical-infrastructure manufacturer
Partner development and channel programs across regions.
Education
AI Leadership · Stanford & MIT Sloan
Leading organizations in the AI-powered era, applied to go-to-market.
20+
Years in channel & B2B
3
Regions: EMEA · LATAM · APAC
100K+
Partners activated
6
Countries with AKTIO
Ways to start

Small first step, clear deliverable.

60 min
Diagnostic session
Any company. Your highest-impact first step.
1 week
Platform diagnostic
Platforms and marketplaces. 8-dimension maturity scorecard + executive session.
3 weeks
Channel Assessment
Vendors and distributors. Activation plan, priorities and KPIs.
Monthly
Fractional CMO
Leadership teams. Marketing leadership inside your team.
Next step

Let's start where you are today.

In 60 minutes we look at where your channel or platform stands, what's holding it back, and the highest-impact first step.

Book a session Who I help →